Dynamic Managerial Capabilities and New Product Development in the Fashion and Apparel Design Industry

Mercy Asaa Asiedu

doi:doi:10.11648/j.edu.20231204.21

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Dynamic Managerial Capabilities and New Product Development in the Fashion and Apparel Design Industry

Mercy Asaa Asiedu

Published in Education Journal (Volume 12, Issue 4)

Received: 7 August 2023 Accepted: 22 August 2023 Published: 31 August 2023

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Abstract

This paper aims at investigating the essence of a manager’s capacity to innovate through the acquisition of knowledge from his or her network of relationships, in the Ghanaian context, particularly, the fashion and apparel design industry. Dynamic capabilities are ‘strategic’ and distinct from ordinary capabilities. Most Chief executive officers (CEOs) of Ghanaian fashion companies tend to play the role of managers, even though they may not have the right capabilities that enable them to create the right products and target the right markets to address the consumer needs with a good strategy for a competitive edge. Using qualitative research design, we focused on discovering and understanding the lived experiences, views and perspectives of participants. An inductive approach was employed by using a semi structured face-to-face interview format to solicit responses from10 managers purposively sampled from the fashion design industry who are involved in social networking. Qualitative data was analysed using the qualitative analysis tool NVivo to bring out themes, patterns and trends in the thematic analysis. Findings showed how essential it is for managers of fashion companies to have dynamic capabilities that will enable them drive their fashion and apparel training hubs forward.

Published in	Education Journal (Volume 12, Issue 4)
DOI	10.11648/j.edu.20231204.21
Page(s)	191-200
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Dynamic Managerial Capabilities, Knowledge Acquisition, Product Development, Social Capital, Fashion and Apparel Design

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Mercy Asaa Asiedu. (2023). Dynamic Managerial Capabilities and New Product Development in the Fashion and Apparel Design Industry. Education Journal, 12(4), 191-200. https://doi.org/10.11648/j.edu.20231204.21

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Mercy Asaa Asiedu. Dynamic Managerial Capabilities and New Product Development in the Fashion and Apparel Design Industry. Educ. J. 2023, 12(4), 191-200. doi: 10.11648/j.edu.20231204.21

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Mercy Asaa Asiedu. Dynamic Managerial Capabilities and New Product Development in the Fashion and Apparel Design Industry. Educ J. 2023;12(4):191-200. doi: 10.11648/j.edu.20231204.21

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@article{10.11648/j.edu.20231204.21,
  author = {Mercy Asaa Asiedu},
  title = {Dynamic Managerial Capabilities and New Product Development in the Fashion and Apparel Design Industry},
  journal = {Education Journal},
  volume = {12},
  number = {4},
  pages = {191-200},
  doi = {10.11648/j.edu.20231204.21},
  url = {https://doi.org/10.11648/j.edu.20231204.21},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.edu.20231204.21},
  abstract = {This paper aims at investigating the essence of a manager’s capacity to innovate through the acquisition of knowledge from his or her network of relationships, in the Ghanaian context, particularly, the fashion and apparel design industry. Dynamic capabilities are ‘strategic’ and distinct from ordinary capabilities. Most Chief executive officers (CEOs) of Ghanaian fashion companies tend to play the role of managers, even though they may not have the right capabilities that enable them to create the right products and target the right markets to address the consumer needs with a good strategy for a competitive edge. Using qualitative research design, we focused on discovering and understanding the lived experiences, views and perspectives of participants. An inductive approach was employed by using a semi structured face-to-face interview format to solicit responses from10 managers purposively sampled from the fashion design industry who are involved in social networking. Qualitative data was analysed using the qualitative analysis tool NVivo to bring out themes, patterns and trends in the thematic analysis. Findings showed how essential it is for managers of fashion companies to have dynamic capabilities that will enable them drive their fashion and apparel training hubs forward.},
 year = {2023}
}

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TY  - JOUR
T1  - Dynamic Managerial Capabilities and New Product Development in the Fashion and Apparel Design Industry
AU  - Mercy Asaa Asiedu
Y1  - 2023/08/31
PY  - 2023
N1  - https://doi.org/10.11648/j.edu.20231204.21
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PB  - Science Publishing Group
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AB  - This paper aims at investigating the essence of a manager’s capacity to innovate through the acquisition of knowledge from his or her network of relationships, in the Ghanaian context, particularly, the fashion and apparel design industry. Dynamic capabilities are ‘strategic’ and distinct from ordinary capabilities. Most Chief executive officers (CEOs) of Ghanaian fashion companies tend to play the role of managers, even though they may not have the right capabilities that enable them to create the right products and target the right markets to address the consumer needs with a good strategy for a competitive edge. Using qualitative research design, we focused on discovering and understanding the lived experiences, views and perspectives of participants. An inductive approach was employed by using a semi structured face-to-face interview format to solicit responses from10 managers purposively sampled from the fashion design industry who are involved in social networking. Qualitative data was analysed using the qualitative analysis tool NVivo to bring out themes, patterns and trends in the thematic analysis. Findings showed how essential it is for managers of fashion companies to have dynamic capabilities that will enable them drive their fashion and apparel training hubs forward.
VL  - 12
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ER  -

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Author Information

Mercy Asaa Asiedu

Department of Management, Graduate School of Management, Abidjan, Ivory Coast

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APA Style

Mercy Asaa Asiedu. (2023). Dynamic Managerial Capabilities and New Product Development in the Fashion and Apparel Design Industry. Education Journal, 12(4), 191-200. https://doi.org/10.11648/j.edu.20231204.21

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ACS Style

Mercy Asaa Asiedu. Dynamic Managerial Capabilities and New Product Development in the Fashion and Apparel Design Industry. Educ. J. 2023, 12(4), 191-200. doi: 10.11648/j.edu.20231204.21

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AMA Style

Mercy Asaa Asiedu. Dynamic Managerial Capabilities and New Product Development in the Fashion and Apparel Design Industry. Educ J. 2023;12(4):191-200. doi: 10.11648/j.edu.20231204.21

Copy | Download

@article{10.11648/j.edu.20231204.21,
  author = {Mercy Asaa Asiedu},
  title = {Dynamic Managerial Capabilities and New Product Development in the Fashion and Apparel Design Industry},
  journal = {Education Journal},
  volume = {12},
  number = {4},
  pages = {191-200},
  doi = {10.11648/j.edu.20231204.21},
  url = {https://doi.org/10.11648/j.edu.20231204.21},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.edu.20231204.21},
  abstract = {This paper aims at investigating the essence of a manager’s capacity to innovate through the acquisition of knowledge from his or her network of relationships, in the Ghanaian context, particularly, the fashion and apparel design industry. Dynamic capabilities are ‘strategic’ and distinct from ordinary capabilities. Most Chief executive officers (CEOs) of Ghanaian fashion companies tend to play the role of managers, even though they may not have the right capabilities that enable them to create the right products and target the right markets to address the consumer needs with a good strategy for a competitive edge. Using qualitative research design, we focused on discovering and understanding the lived experiences, views and perspectives of participants. An inductive approach was employed by using a semi structured face-to-face interview format to solicit responses from10 managers purposively sampled from the fashion design industry who are involved in social networking. Qualitative data was analysed using the qualitative analysis tool NVivo to bring out themes, patterns and trends in the thematic analysis. Findings showed how essential it is for managers of fashion companies to have dynamic capabilities that will enable them drive their fashion and apparel training hubs forward.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Dynamic Managerial Capabilities and New Product Development in the Fashion and Apparel Design Industry
AU  - Mercy Asaa Asiedu
Y1  - 2023/08/31
PY  - 2023
N1  - https://doi.org/10.11648/j.edu.20231204.21
DO  - 10.11648/j.edu.20231204.21
T2  - Education Journal
JF  - Education Journal
JO  - Education Journal
SP  - 191
EP  - 200
PB  - Science Publishing Group
SN  - 2327-2619
UR  - https://doi.org/10.11648/j.edu.20231204.21
AB  - This paper aims at investigating the essence of a manager’s capacity to innovate through the acquisition of knowledge from his or her network of relationships, in the Ghanaian context, particularly, the fashion and apparel design industry. Dynamic capabilities are ‘strategic’ and distinct from ordinary capabilities. Most Chief executive officers (CEOs) of Ghanaian fashion companies tend to play the role of managers, even though they may not have the right capabilities that enable them to create the right products and target the right markets to address the consumer needs with a good strategy for a competitive edge. Using qualitative research design, we focused on discovering and understanding the lived experiences, views and perspectives of participants. An inductive approach was employed by using a semi structured face-to-face interview format to solicit responses from10 managers purposively sampled from the fashion design industry who are involved in social networking. Qualitative data was analysed using the qualitative analysis tool NVivo to bring out themes, patterns and trends in the thematic analysis. Findings showed how essential it is for managers of fashion companies to have dynamic capabilities that will enable them drive their fashion and apparel training hubs forward.
VL  - 12
IS  - 4
ER  -

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